1964
57 varieties of the same idea
Heinz Tomato Ketchup
I stacked the boxes to the ceiling. Ketchup is the same in every diner in every town and that is the closest thing we have to being equal....
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The Pantry · 1964
A sculpture from under your sink
Brillo Soap Pads
I built the box out of plywood and painted it to look exactly like the store one and put it in a gallery. People got angry. The soap pad does not care about art. It just wants your pan clean. So do I.
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More from The Pantry
1964
1962
The most democratic drink on earth
Coca-Cola in Glass Bottles
The President drinks Coke, Liz Taylor drinks Coke, and you can drink Coke. A Coke is a Coke and no amount of money gets you a better one...
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1962
I had it for lunch every day for 20 years
Campbell's Condensed Tomato Soup
My mother gave it to me and I never stopped. Same can, same red, same soup. A president drinks the exact same soup as you and neither of...
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